To check your site’s loading speed, head over to PageSpeed Insights. A crawl error means that Google and its search engine bots are having trouble viewing a page on your site. Instead, we created a guide that covered everything about that topic. We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP.
Just remember to have your keyword research at hand first as this will make things much easier for you. Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit.
CTR optimization
- This structure shows Google that you’re an authority on the entire topic (topical authority).
- But using certain types of schema markup can lead to you getting rich snippets.
- For example, I recently wanted to improve our rankings for our press release guide.
- You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages.
Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings. It can also breathe life into content you’ve written in the past.
Unlock your site’s potential with an actionable SEO audit…
When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website. On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility SEO Anomaly in organic search results. Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.
As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks. As a result, you’ll know exactly what to create content on next. There are some key on page things you should be implementing to improve your site functionality and experience. Check out more of our top SEO tools in this post about 11 SEO tools you should know.
Meta descriptions act as short page descriptions in SERPs, and optimizing them properly with relevant information can improve the likelihood of users clicking through to the website. Effective on-page SEO not only improves visibility in search results but also enhances user experience by ensuring that visitors can easily find the information they need. On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic.
No matter how well-optimized is your website, you won’t rank if your content doesn’t meet the quality criteria. If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent. So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords.
This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.
Use External (Outbound) Links
Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort. I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance. A website that ranks well, not only has great content, but each page will have a well-crafted title tag, headings, meta tags and URLs. With this On Page SEO checklist, you’ll be ensuring that each of the on page elements of your site are SEO friendly and optimized for Google.