These typically include content that offers medical, legal, safety, or financial information. Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text. Monitor changes in CTR and engagement metrics (e.g., bounce rate) over the next four weeks to assess improvements. This involves crafting concise, descriptive titles, leveraging meta descriptions, and strategically using internal links to enhance user navigation and SEO performance.
Showcase Social Proof
If you do have a website, you can add the Facebook link from the home page. The Google Business Profile is the foundation of local search visibility. Ensure your profile has all the necessary and accurate information, including your business name, address, phone number, website, work hours, and service areas. Keep adding excellent-quality photos and tweaking your profile to convey to Google that you are proactive.
- As Google has changed their search algorithms over the years, description tags have slightly fallen in importance.
- Finally, your description is a great way to explain to customers what your business does.
- You also can verify your contact information, ensuring that customers can reach out to you successfully.
- You can improve your local SEO by focusing on keywords, categories, and citations.
- You can see where you stand in comparison and make necessary adjustments to improve your rankings and overall SEO strategy.
- That matters because the better you can tailor your content to what search engines want, the better you’ll be able to connect with relevant audience members online.
Expect your readers’ search terms
This way, they’ll be more inclined to check out various pages within your site to learn more about your products and services. Or you could link to blog posts that could elaborate on a certain topic that you briefly mentioned. You can use WordPress plugins that will let you turn your outbound links into nofollow links. Other tools like backlink audit, site audit, keyword research, and on-page SEO checker can help identify pressing issues and resolve them in minutes. LSI keywords will usually be included naturally as you write but most people tend to BHS Links overlook them and focus only on the main keyword with little to no variety.
Additionally, you can utilize Google reverse image search, use Google and Twitter to get more posts. You can track up to 10,000 keywords in Rank Tracker (according to your plan). Adding to that, there are different types of SEO through which you get help.
It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information. It also gives you full control to respond to reviews, post updates, and optimize your listing — key factors in improving your Google Maps ranking. Before you can start optimizing for Google Maps, you need to create or claim your GBP. Without it, your business has no control over how it appears in local search results, and potential customers may see outdated or incorrect information. Google rewards sites that offer users a valuable experience, so creating content that keeps visitors engaged is crucial.
As a result, your rankings might drop, especially for keywords that were influenced by the lost backlinks. SEO tools like SEMrush, Ahrefs, and Moz are invaluable for monitoring your website performance, identifying optimization opportunities, and keeping up with Google’s ranking changes. These platforms provide insights into keyword rankings, backlink profiles, and technical SEO issues that may affect your site’s visibility.
Include links to your location pages naturally within the content to give readers direct access to your services. Local SEO and online authority depend on high-quality, localized backlinks. A good local link-building approach seeks backlinks from respected local news sites, blogs, and directories. You can find relevant local media to submit original articles, press releases, or events demonstrating your business’s community participation. In local searches, people want store hours and directions quickly; therefore, page speed is crucial.