Additionally, you can use Google’s autocomplete and “related searches” at the bottom of the search results page to go SEO Anomaly further. These tools can help you capture hyperlocal searches by showing what local clients are searching for. Location-specific queries, such as “best avocado shop in California,” show a user’s desire to find local products or services. Optimizing for these queries can greatly impact a business’s online visibility.
If you can position your business or content as the solution, your traffic — and sales — will likely increase. But you’ll only enjoy that visibility and revenue if you understand how to leverage website SEO practices. The first page of Google is the destination, and website SEO is how you’ll get there. Here are five factors you can target to improve your search ranking.
Search Ranking and Keywords in 2022
Before we list what are important factors and signals for ranking, we need to talk about the mythical list of 200 ranking factors that Google allegedly uses. Google My Business is an important tool that can show you where you are performing best and where you could use some improvement. As a local business owner, you’ll want to use it to your full advantage when analyzing your audience. While you do have the option to pay for Google Maps ads, maintaining your Google business profile is free.
- Google Analytics provides detailed information about your website’s performance, including the number of visitors, their demographics, and the pages they visit most frequently.
- If Google can understand what’s inside, even non-optimized images, they might rank.
- The #1 thing you can do to improve your above the fold area is to push your content to the top.
Long-Term SEO Success
Alternatively, in Google Analytics you can use the Referral report. Google Images search traffic is broken out from other search traffic. The line with the Source/Medium “Google organic / images” is where you’ll find that data.
Technical SEO
As you can see, my site has a low volatility score of 0.5, meaning there’s a low chance of my rankings significantly fluctuating. If your score is on the higher end of the scale, I’d recommend analyzing your keywords to see if you’ve suffered any real losses. Semrush has a handy tool called Sensor which tracks Google algorithm updates on your behalf.
To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. Creating high-quality content that engages readers is essential for both user experience and SEO. Make sure your page content is easy to read by using short sentences and paragraphs.