Word of mouth marketing is the best form of marketing a business can have. Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. Go to accounts settings, privacy and check the box that allows your business page to show up on Google.
Aside from guest posting, it’s also a good idea to link internally in your content. This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected. To fill the vacuum left by Google’s official number, Moz created their own domain authority algorithm. This algorithm tries to reverse engineer the Google algorithm and determine how reputability Google thinks a given website is. Domain authority is a metric that Google used to use a few years ago to rate the reputability of a website. Google stopped posting this number and it’s page-specific counterpart—page authority—a while back, but in one shape or another, it’s still clearly part SEO Anomaly of their algorithm.
Bonus tips: How to use videos to get more website traffic
The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility. Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site.
Update Your Store Content and Optimize Your Images
You can do this manually by typing queries into search engines. Luckily, there are many awesome tools that do this automatically. Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search.
- My goal with this site is to help you learn statistics through using simple terms, plenty of real-world examples, and helpful illustrations.
- With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible.
- I’m just starting to get serious about SEO – I’ve been releasing articles over the past 3-4 months.
- If there’s no information about your business yet, use the Add a missing place option.
- URLs in SEO play a crucial role in informing users and search engines about the content and structure of a webpage.
Claim and Optimize Your Google My Business Listing
Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience. Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement.
As Google favours pages with engagement and Facebook is no different. Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic.