Book Fair Promotion Ideas
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Fair warning, this is a lot of work — but it will build a lasting online profile for your book that exists entirely outside your own platforms, which is valuable for both your credibility and exposure.
And where will you share those store links? One of the best places is your author website — which you should go ahead and create if you haven’t already. Platforms like WordPress and Wix make it simple to set up a website for yourself, or you can hire a web designer to do all the work for you.
In this post, we offer up 70+ book marketing ideas to help you out. It also features a free (yes, free!) book marketing checklist you can print out and use to track your progress! And if you’re craving even more info straight from the pen of an expert, check out our free book marketing guide How to Market a Book: Overperform in a Crowded Market, written by our very own Ricardo Fayet.
TikTok Video Ideas for Book Promotion
When it comes to TikTok, there are some common mistakes that authors make that can hinder their marketing efforts. It’s important to be aware of these pitfalls and take steps to avoid them. Here are some common mistakes to avoid:
TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.
Alex Aster, a Colombian-American author, has achieved success with her young adult novel, Lightlark, and its subsequent movie deal. She had been writing for over 15 years and published six books before her first book deal. Despite her previous book series, Emblem, Island not receiving the attention she hoped for, she continued to write and posted about Lightlark on TikTok. Her post went viral, leading to her book being acquired by a publisher, reaching the bestsellers list on Barnes & Noble even before its release, and securing a Universal movie deal. Aster highlights that rejection is a significant part of the process, and she has had to learn from failures to achieve success. Lightlark is now one
Book Promotion Poster Ideas
If you need to write on the poster, we would suggest you go with the Foam Boards. Then select the Dry Erase Lamination. We also encourage you to order the Dry Erase Marker Kit under the accessory option. This comes with an eraser and cleaning liquid to make sure the board remains clean and free from stains since the markers are very compatible with the lamination we use. Writing on Regular Posters cannot be erased.
We also know well those other writers who want to get enough money to lock themselves away to write, forget about material worries for a while and get out of their head or heart that work that does not let them sleep in peace. Deciding to do nothing and wonder: « What will happen if I write? » or « What if I promote my work better? » is one of the worst decisions you can make in this life. The lack of courage to face reality and throw oneself with all one’s might to fulfill a dream can cause regret and uncertainty forever.
Publishing a book isn’t just about hitting Amazon bestseller lists or holding your finished paperback in your hands. For creators, coaches, service providers, and entrepreneurs, a book is one of the most powerful lead generation tools you’ll ever create. Yes, it’s a product. But it’s also the front door to your business. When done right,…
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
If you need to write on the poster, we would suggest you go with the Foam Boards. Then select the Dry Erase Lamination. We also encourage you to order the Dry Erase Marker Kit under the accessory option. This comes with an eraser and cleaning liquid to make sure the board remains clean and free from stains since the markers are very compatible with the lamination we use. Writing on Regular Posters cannot be erased.
We also know well those other writers who want to get enough money to lock themselves away to write, forget about material worries for a while and get out of their head or heart that work that does not let them sleep in peace. Deciding to do nothing and wonder: « What will happen if I write? » or « What if I promote my work better? » is one of the worst decisions you can make in this life. The lack of courage to face reality and throw oneself with all one’s might to fulfill a dream can cause regret and uncertainty forever.
Book Fair Promotion Ideas
Authors like Colleen Hoover have achieved remarkable success with Amazon ads, demonstrating the platform’s potential to reach a vast audience. Self-published authors have also used Amazon’s advertising services (AMS) to achieve bestseller status. Genre fiction authors often utilize competitor targeting, a tactic where their ads appear alongside similar books. Publishers, too, have found success scaling campaigns across multiple titles. Consider partnerships that deliver results; you can learn how to improve influencer marketing ROI. Seasonal campaigns around holidays like Christmas and Mother’s Day also offer effective opportunities to boost sales.
Success stories from Xpresso Book Tours demonstrate the effectiveness of organized blog tours. Major publishers like Penguin Random House frequently partner with bloggers to boost visibility. Similarly, BookTubers collaborating with publishers like Macmillan and independent authors partnering with Bookstagram influencers illustrate the power of influencer marketing. For authors looking to leverage social media, consider exploring available AI tools for Facebook video ads. You can learn about top AI tools for Facebook video ads in 2025 from Sprello.
Book blog tours and influencer partnerships are coordinated promotional campaigns. Authors partner with book bloggers, BookTubers, and literary influencers to review, feature, and promote their books. These partnerships leverage established audiences and credible voices within the book community to generate buzz and reach potential readers. This strategy offers a targeted approach to reaching readers already engaged with online book discussions.
This approach is particularly effective for authors who thrive on personal interaction and want to build a strong local following. By cultivating genuine connections and creating memorable experiences, bookstore events and in-person appearances can significantly boost book promotion ideas and sales.
Authors like John Green, known for their strong live event presence, demonstrate the power of in-person connection. Independent bookstore launch parties offer intimate settings for engaging with readers. Barnes & Noble author events provide access to a wider audience. Literary festivals, such as BookExpo, attract book enthusiasts from diverse backgrounds. Library author series programs and book club speaking engagements offer targeted opportunities to connect with specific reader demographics. Learn more about becoming a published author and utilizing these strategies.