Google’s support page reveals the three local SEO ranking factors you should be focusing on. For example, the number of citations in directories, mentions and backlinks from respected local websites, online reviews, as well as the business’ website and blog content/structure. In 2024, a combination of traditional and innovative strategies remains crucial for succeeding in local SEO. Unquestionably, the well-established local search ranking factors continue to be of utmost importance. Furthermore, link signals, including inbound links from high domain authority websites, have a considerable influence on local organic rankings.
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Consumers still SEO Anomaly see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories. If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information.
Google Ranking Factors in 2025 – Insights from 1000+ Websites
- Using relevant, descriptive anchor text can increase the impact of these links.
- Search engines like Google publish best practice guidelines, and many professional SEOs share their findings from working on hundreds of sites.
- Google considers many factors when determining where to rank your web page, but content is still the most important factor.
- OptinMonster is the world’s #1 conversion optimization kit that helps you drive more traffic, grow your email list, and boost revenue.
- Search intent refers to the purpose and motivation behind a search query.
Fortunately, Google has created a nifty free tool called the “Mobile-Friendly Test”. Finally, don’t forget to follow us on Facebook and YouTube for more helpful reviews, tutorials, and Google Analytics tips. For more information, check this complete tutorial on how to optimize your robots.txt file for SEO. Your website’s architecture is important from a crawling and indexing perspective.
The impact of activities related to Google My Business has grown significantly since 2018. As a grouping of ranking factors, Google My Business has jumped from 25% in 2018 to 33% in 2020. It’s worth noting that this year’s survey, unlike its predecessors, doesn’t track the impact of social signals on local rankings.
When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide. Individual behavioral factors include click-through rate, mobile clicks to call, and check-ins. One way you can check to see a site’s “quality” to determine if they’re a link-worthy partner, is to download the MozBar Chrome extension. When you visit a site, check the MozBar and see what the site’s Page Authority and Domain Authority are.
