For new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate SEO Anomaly for informational content, and refine the topic accordingly. Download our free on-page SEO checklist to help you boost your organic rankings in the search results. Remember, it’s Google’s goal to provide a good user experience to its users.
On-Page SEO & Strategy for New Pages
In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult. On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web.
Related Guides
This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing.
Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content. The most effective internal links are links to related content—with descriptive anchor text. Readers are more likely to click on them, and search engines will be able to decipher them easily too. Another under-appreciated on-page SEO best practice is internal linking.
What is a Page Title?
- One of the best ways your website can establish it is through links from other reputable websites.
- As you enter a domain, it quickly lists down all the broken links present on the website, along with different parameters.
- Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.
- To meet their expectations, you need to monitor your page’s speed.
- It’s a foundational SEO strategy and an excellent place for beginners to practice SEO.
- Her biggest passion after SEO is traveling and riding a motorcycle.
Expertise emphasizes your qualifications or skill level in the area you’re writing about. This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation.
For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup. John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”. So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results.
I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable.